IEEE Finland Section
IEEE Finland Section

Innocamp Evening – Janne Haverinen, CEO of IndoorAtlas

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The event showcases how to set up a successful start-up, presented by Janne Haverinen, CEO at IndoorAtlas Ltd.,  followed by questions and answers, and an open discussion.

Enjoy the innovative evening with like-minded people.

Venue: Business Kitchen, Patio

Address: Torikatu 23, 4th floor, 90100 Oulu

Registration via Webropol here (http://goo.gl/mhCbvd) by 14.12.

Snacks and drinks are provided by TEK and IEEE Young Professionals.

IndoorAtlas believes it has found a solution to this problem—by tapping into the magnetic field, which for millions of years has been guiding turtles, whales, salmon, and other migratory animals. Enabled by ultra-accurate positioning, IndoorAtlas believes product-proximity ads could be the next forefront of advertising.

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IndoorAtlas originated in the academic world. Founder and CEO Janne Haverinen, a professor at Finland’s University of Oulu, began studying indoor robot navigation in the late ’90s. Noticing that buildings’ magnetic distortions were leading his machines astray, he eventually turned the problem around and focused his attention on the magnetic interferences caused by steel structures. What he found was that the disturbances inside them were consistent, creating a magnetic fingerprint unique to a building. That became the crux of IndoorAtlas, which leverages what Haverinen calls “nature’s GPS”—GPS that requires no infrastructure beyond a smartphone and works where no cellular connections exist.

Informations based on the article of Alice Truong published in the Reverse Engineered magazine.