Got a new release of my car through the Internet!

Some fifteen years ago I co-wrote a book (The Disappearance of Telecommunications) where I envisaged a future where cars will become a service, rather than a product. I would have been able to download new software to transform my car providing it with enhanced performances for a certain period of time (more horsepowers for the week end), transforming it into an office or a family car at will.
Now I am pleased to see Elon Musk, the CEO of Tesla cars, announcing the new S-model and calling it "a computer on wheels". 
In the announcement he is saying that customers will be able to download new software releases from the Internet to increase the features of the car, as new ones will become available. It is now just a tiny step to imagine a car like an iPod able to access a iCar Store to download apps developed by thousands of independent developers with the result that every car will be different from any other one, depending on the kind of apps her owner has fancied.
The car comes equipped with an autopilot. Will we be able to choose an avatar of Vettel or Hamilton as our autopilot for a trilling drive over the week end or will be settled for a leisurely drive by some local guide avatar impersonator? Thinking about it. Here we have a completely new biz opportunity: becoming a driver for thousands of cars at the same time, bringing them my personal style of driving…
An amazing world is just round the corner. What I imagined fifteen years ago is now a reality and this reality is, in turns, stimulating wild imagination for newer worlds that were difficult to envisage in the last century.

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the New Initiative Committee and co-chairs the Digital Reality Initiative. He is a member of the IEEE in 2050 Ad Hoc Committee. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.