Social Media are pink

Roberto Saracco March 8, 2016 Blog 121 Views

It is March 8th, time for celebrating the other half of the sky. 
Women are taking the upper hand in Social Media. 
According to Pew Report on the Demographic of Social Media among people connected to Internet 77% of women are on Facebook 44% are on Pinterest and 31% on Instagram. Compare with 66% 16% and 24% respectively of men. 
What I also find interesting is to see that the percentage of men and women on Linkedin is basically the same (24% vs 23%).
These figures are for US but they are not very different from world statistics. 
The gender distribution in the world blogosphere sees again women slightly ahead (50,9 vs 49,1).
It looks like the digital society is much more balanced than the society of atoms. One more reason to keep working, as EIT Digital is doing, to further develop the world of bits.
Happy women’s day!

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the New Initiative Committee and co-chairs the Digital Reality Initiative. He is a member of the IEEE in 2050 Ad Hoc Committee. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.

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