Love from above

Roberto Saracco December 9, 2016 Blog 127 Views

Just two weeks ago I published a post on a new way of taking selfies by using a micro drone and I noted how drones are now fuelling a fast growing industry.
Now I stumbled onto the news that there are many wedding photographers that have started to offer the recording of the wedding day from the point of view of a drone, or, as BuzzFeed notes: "Love from above". They even go one step forward by providing a number of advice on drone wedding photography.
It is interesting to see how a new technology/product can rapidly spread invading fields that were probably not considered by those who "invented" the new stuff.
All together this spread creates a sort of common culture, a habit about the new that makes it feel as normal. This is a big step in the transformation of innovation into familiar landscape. It is a crucial step, moving from the wow factor to the invisible presence. 
For drones we are still at the "wow" factor, and actually wedding photographers are starting to offer weddings from a drone viewpoint (look at the clip) leveraging on the wow factor. At the same time this is contributing to make drones more pervasive and an ever more usual participant in our environment.

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the New Initiative Committee and co-chairs the Digital Reality Initiative. He is a member of the IEEE in 2050 Ad Hoc Committee. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.

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