The dark side of Industry 4.0 is already here …

An old iPhone. Why don’t you change it with a sparkling new one? Apparently Apple was trying to convince you even more … Image credit: Alex Cranz/Gizmodo

Now, I do not know if this is a real news or if it is a fake one:

Apple apparently slowed down intentionally the old iPhone models with new software releases  to push people into buying new ones.

The news has appeared on several on line magazines and some users are starting to sue Apple for degrading their iPhone in what is seen as an intentional damage to property.

In a statement Apple said “Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components.”

Hence they are claiming the reduction in battery power usage (that leads to a lower iPhone performance) is not to press people to change their “slow” phone but rather to prolong its life. You may believe it or not. However this is not the point for me (I do not want to take side here -at least publicly…).

The reason I was attracted by this news relates to Industry 4.0 and its unexpected side effect.

In Industry 4.0 we buy a product that is a mix of software and hardware and that product is likely to be open so that you can evolve it over time, updating its software, plugging in software from third parties, having it interacting with new products to piggy back on their more advanced features and so on.

The problem is: how can you be sure that new updates are not degrading your product, particularly when those upgrades are coming from a trusted party, like the original product vendor? I would have never expected a situation where the original vendor would degrade my product to push me to get a new version? And what about a vendor messing with my product operation once it discovers that I am using functionalities provided by a third party? Notice that already today several companies warn you that including foreign software in a product would void their warranty. However, in an industry 4.0 you have a product that by design is open to third party (in principle) and you would not be expecting the original producer to cast its dark shadow on you…

These are indeed new twists that were not possible before and that are now concerning me, and you too probably.

About Roberto Saracco

Roberto Saracco fell in love with technology and its implications long time ago. His background is in math and computer science. Until April 2017 he led the EIT Digital Italian Node and then was head of the Industrial Doctoral School of EIT Digital up to September 2018. Previously, up to December 2011 he was the Director of the Telecom Italia Future Centre in Venice, looking at the interplay of technology evolution, economics and society. At the turn of the century he led a World Bank-Infodev project to stimulate entrepreneurship in Latin America. He is a senior member of IEEE where he leads the New Initiative Committee and co-chairs the Digital Reality Initiative. He is a member of the IEEE in 2050 Ad Hoc Committee. He teaches a Master course on Technology Forecasting and Market impact at the University of Trento. He has published over 100 papers in journals and magazines and 14 books.