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Big Data Market Research in Seven Saturdays

July 6 @ 12:00 - 15:00

Co-sponsored by: New Jersey Institute Technology, CAS/ED, AP/MTT

The North Jersey Section IEEE ffers “Big Data Marketing Research”. Simplyhired.com lists 11,300+ Data, Analyst, or Marketing jobs in the New York tri-state area daily! As an engineer, you never did marketing.  Getting the MBA takes two years.  This is the better alternative to learn marketing.

This course deals with the collection, evaluation and analysis of the big data market-related information. Topics are: market research industry, problem definition, research process, focus group, secondary database, quantitative research, questionnaire design, sampling techniques, statistical testing, bivariate and multivariate correlation, communicating results and management reports. Using IBM SPSS software, you will perform detailed big data analysis in business, cyber security, criminal justice, healthcare, finance, social services, and marketing research firms.   

You will receive the IEEE completion certificate and earned 2.0 IEEE CEUs (converts to 20 PDHs). In addition, you may work as a data analyst or market researcher in any organization that needs your quantitative skills.  Past attendees got jobs at AT&T, Bank America, Goldman Sachs, IBM, Microsoft, Morgan Stanley, Oracle, Verizon, and other Fortune 500 firms.

Instructor:  Donald Hsu, Ph.D., has been a corporate manager and CEO for 20+ years and is an experienced trainer.  Since 2013, he has trained 520+ people in Management, Marketing, Global Marketing, and Marketing Research courses in seven organizations. He does international business in 88 countries. 



  1. Describe the big data market research industry, problems and research process
  2. Understand the importance of primary big data collection, secondary database, and survey
  3. Define quantitative research, measurement technique and sampling methods for big data
  4. Explain the questionnaire design, big data processing and statistical testing
  5. Build the knowledge of bivariate regression and multivariate data analysis
  6. Communicate results, manage ethical issues, and prepare reports
  7. Employ IBM SPSS software for frequency analysis, ANOVA, T-test and others
  8. Review real-world marketing research using Harvard Business School cases
  9. Present final Group Project  


New Jersey Institute Technology, Newark, New Jersey


7 Saturdays, July 6, 13, 20, 27, August 3, 10, 17, 2019 @12:00 – 3:00 pm 


 IEEE (& affiliate) members $500; Non-IEEE members $550.


 Donald Hsu: yanyou@hotmail.com

REGISTRATION:  Big Data Market Research

Please mail the registration form with the check (Checks payable to “North Jersey Section IEEE”) to

Dr. Donald Hsu, Chair Education Committee, IEEE North Jersey Section, P. O. Box 2093, Fort Lee, New Jersey 07024

Name:    _____________________________________________     Email address _________________________________

ÿ Non-member      

ÿ IEEE Member       Member #:_________________________        Member of _____________________________ technical society

Employer:_______________________ Employer Address:__________________________________________________________

Home Address:___________________________________

 Business (day) telephone #:___________________________________     Home telephone #:________________________________

Please enclose required fee payable to: North Jersey Section IEEE

 I wish to receive the IEEE Completion Certificate                        Signature:___________________________________________

Warren Street
Newark, New Jersey


July 6
12:00 - 15:00
Event Category:




City: Newark