Categorizing Audience Attitudes in Planning Professional and Technical Communication

Understanding your audience often discussed as one of the most important steps of the communication process; however, it is often the least well practiced and understood stage as well, largely because most documents (or other forms of communication) have multiple audiences, with multiple needs. In her Strategic Communication Framework, Debbie Davy proposes a novel method for categorizing your potential audiences that may be helpful in understanding the kinds of attitudes and needs you’ll need to take advantage of as well as to overcome in planning your communication.

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