IEEE-CPMT Phoenix Chapter – January, 20, 2016 Meeting – NEW ENTRANCE

Wednesday, January 20th, 2016 at 5:30 PM


Understanding and Managing the Key Cost Drivers in PCB Design to Optimize Performance and Cost

Marc Licciardi

CEO and Lead Engineer

DfX Engineering

Scottsdale, AZ 85254 USA


Printed circuit boards have become increasingly complex and diverse in their applications and design. Processing sequences can be over fifty steps long, leading to a number of design choices. While the process is complex, the fundamental cost drivers can be broken into a few significant categories. These categories can be translated into specific design goals, which can then inform the best cost-performance optimized design. This presentation will step you through the optimization process and highlight the cost and performance choices.


Marc Licciardi is the founder of DfX Engineering. His work focuses on supporting large OEMs to develop cost- and performance-optimized PCB designs for applications ranging from very high-volume consumer devices to high-reliability data center networking devices. Prior to founding DfX Engineering, he was an SVP at Gold Circuit Electronics in Taiwan. He also held design engineering roles at Adflex Solutions, Hughes Aircraft and Parlex Corporation. He has worked on flex, rigid flex, wafer probes, substrates, standard and HDI PCB’s. Licciardi holds a BSIE degree from Worcester Polytechnic Institute.

Date:             Wednesday, January 20st, 2016

Location:       Constellation Conference Room, NXP Semiconductor, Inc., Discovery Business Center, 2100 E. Elliot Rd. Tempe, AZ. Enter the facility through the Main (South) Lobby in building 94 and sign in with Security (Photo ID required) BEFORE 6:00 PM. You will be escorted to the meeting room. The presentation promptly starts at 6:00 PM.

Agenda:        5:30–6:00 PM: Social/Refreshments, 6:00–7:00 PM: Presentation, 7:00 PM: Dinner

(Pizza and Soda will be provided by the IEEE Phoenix Section CPMT Society Chapter)NXPTempe_Map

IEEE members and non-members are all welcome to attend. Please arrive at the facility entrance no later than 5:45 PM.